founder

Mr. Werner Daetwyler

Mr. Werner Daetwyler passed his commercial degree in 1935 at the Kantonale Handelsschule Zurich and soon after was transferred by Volkart Brothers to Bombay. In 1939 he returned to Switzerland and worked for several companies including Liebermann & Waelchli which later became Cosa Liebermann. In 1950 Mr. Werner Daetwyler founded his own company Werner Daetwyler Export-Import in Zurich, Switzerland and used the name Daetrade as his telegram address.

He was trading in household items, oil burners in imports and exports of various consumer items to India. Late 1950 the export company Oceanic Overseas Trading Company in the US offered him the distribution of instant cameras from Polaroid. He ventured into this field and in 1958 started the distribution of cameras and sunglasses from Polaroid under the name of Polarizers (Switzerland) Ltd. as a subsidiary of Polarizers International Limited Johannesburg who had the franchise for Europe. Subsequent to the end of the cooperation in Europe between Polaroid and Polarizers, the company was renamed in 1960 to Daetwyler Optik Ltd. and remained the distributor for Polaroid till 1967.

In 1986 Daetrade Ltd. Zurich was founded as a limited liability company. In the same year Daetrade International (Pvt.) Ltd. in Colombo, Sri Lanka was established with the purpose of representing companies in the field of raw materials for the food and personal care industry. In 1997 Daetrade Ltd. Zurich was sold to Lanka-Baur Holding Ltd., Geneva. In 2004 Daetrade SIA was founded in Riga, Latvia dealing in real estate and related projects. In 2015 Daetrade International (Pvt.) Ltd. was founded in Bangkok Thailand.

The founder of Daetrade Mr. Werner Daetwyler died 1997 at the age of 81. In paying tribute to him, he will be remembered as a businessman who ventured very early into Asia keeping the bond of friendship with many of his business partners throughout his life.